my role
client collaboration and needs assessment (constraints evaluation), graphic design, animation, asset creation and toolkit development
softwares
Illustrator, Photoshop, After Effects
status
implemented in 2025
Client
DOBRA STREFA FABULARNA is an association that develops social and personal skills through role-playing games (RPGs), social games, improvisation, and broadly understood creativity.
Objectives
Refreshing the association’s image through cohesive integration of its visual and communication layers, while reflecting the organization’s core values (community and creativity).
Key Visual
The Key Visual is built around the motif of a table – a symbol of gathering and storytelling. Through creativity, the table can become anything we imagine: an arena of adventures, a place of legends, a space for boundless imagination.
The motif features illustrations depicting the table in various contexts. Each scene references different literary genres and game aesthetics, creating a rich and flexible visual system. Illustrations function as independent components. They can be treated like stickers and freely combined with other elements, such as photographs, allowing for diverse and creative compositions.
Comunication
Communication style becomes a natural extension of the visual identity, ensuring consistency and broad narrative possibilities.
The motif of the table and collective storytelling creates space for creative narratives that can unfold in many directions. Promotional phrases use this flexibility, encouraging audiences to co-create and further interpret the communication.
Challenges
Creating an identity system that the client could easily implement independently, without the need for advanced graphic design software.
Breaking the stereotypes surrounding RPG players and presenting the association as an open space for people interested in creativity and storytelling – not just role-playing games.
Solutions
I designed a simple layout system where diversity comes from illustrative, sticker-like elements that make it easy to build engaging, cohesive compositions. An open-license typeface available in Canva allowed for editable templates the client can adapt independently.
Rather than focusing on role-playing games, the identity highlights the association’s core values – creativity and building relationships. The open, inclusive visual language attracts people interested in storytelling and creative interaction, not just RPGs.